Until recently we were using Google Adsense and displaying an EU-compliance cookie notice to keep the gnomes in Brussels off our backs.
We were never too happy with this arrangement, feeling that both notice and ads were somewhat annoying. But, it did bring in some revenue.
Other advantage is no risk of third parties setting cross-site tracking cookies, at least not directly via the banners on our site, so no need for an annoying cookie notice.
If you do decide to click, the advertiser will be able to tell that their page was opened from our site, but we don't supply the advertiser with any more information about you, the visitor, other than that you came from our site.
Of course if your browser has picked-up tracking cookies elsewhere then you may still be tracked. That's hardly our fault though.
Other thing is, since we control what goes on, we can say no to animations and jumping or flickering ads. We might allow a few image changes so long as they are gentle on the eye.
Our site does set a session cookie. This is temporary in nature and performs no user-tracking function outside of the current site visit. As the name suggests, it is deleted at the end of the browsing session, which typically occurs when all browser windows are closed. The main reason for having this is to store any choices which affect subsequent page views.
We hope this new arrangement will meet with approval.